social media 💫🧚✨content creation 💫🧚✨🤳 brand strategy 💫🧚✨🤳
Hi, I’m Marissa — a social media strategist, content creator, and creative storyteller specializing in video-first content that drives brand awareness, engagement, and measurable growth. With over five years of experience developing social strategies and creating high-performing content, I’ve helped brands build loyal communities, increase visibility, and achieve meaningful business results through social media.
Throughout my career, I’ve led content strategy, video production, and social media initiatives for global brands, refining my expertise in platform growth, audience development, trend forecasting, and creative storytelling. My approach combines data-driven decision making with social-first creativity to create content that resonates with audiences and delivers impact.
Beyond my professional experience, I’ve built a personal social presence of over 220,000 followers on TikTok and more than 100,000 followers across Instagram and YouTube. My content has generated over 11 million lifetime likes on TikTok and millions of views across platforms, giving me firsthand insight into what captures attention and drives engagement in today's social landscape.
I’ve partnered with leading brands including Gucci Beauty, Estée Lauder, MAC Cosmetics, Margaritaville, Nestlé, TikTok, L’Oréal, GUESS, and more, creating content that feels authentic, entertaining, and aligned with each brand’s goals.
Currently, I’m focused on content creation, consulting, and exploring new opportunities where I can combine strategy, storytelling, and creative execution to help brands grow their digital presence and build engaged online communities.
communities.
I launched a narrated content series on my personal Instagram account in March of 2025 to experiment with storytelling, pacing, and audience retention in short-form video. By episode four, the series reached record-breaking performance:
1.1M views, 105K+ likes, 220+ comments, 7.9K shares and over 118K total interactions on Instagram. Most importantly, the episode converted 11,190 viewers into followers, validating the series’ ability to drive both engagement and meaningful audience growth.
A couples weeks later, the series went viral again with episode eight in April 2025, reinforcing its momentum and scalability. The episode surpassed 1M views on Instagram, generated 85K+ likes, 240+ comments, 5K+ shares, and 5.5K saves, totaling nearly 97K interactions.
It also converted over 10,000 viewers into followers, demonstrating the series’ continued ability to drive sustained engagement and high-impact audience growth across multiple releases.
I led the end-to-end creation of this web design–focused video, from concept and scripting through filming and editing. The video was published across Wix’s TikTok and Instagram channels and became the top-performing post on both platforms in December 2025, measured by total watch time and audience interactions.
I spearheaded the production of this
user-centric video, handling concept development, scripting, filming, and editing. I identified the featured Wix user, coordinated the filming logistics, and conducted the on-camera interview as part of a new initiative to spotlight real Wix users across our social channels. The content was published as a collaborative post and distributed across Wix’s TikTok, LinkedIn, Twitter, and Instagram channels to amplify reach and authenticity.
I conceptualized, scripted, filmed, and edited this user showcase video, which was featured across Wix’s TikTok and Instagram channels. The video delivered record-breaking performance on TikTok, exceeding KPIs by 4 times across engagement (likes, comments, shares), reach, and average watch time.
I conceptualized, scripted, filmed, and edited this product-focused social video in collaboration with designers from concept through final edit. The video was featured across Wix’s Instagram, TikTok, and YouTube channels and delivered strong performance across key metrics.
I led the creative execution of this trend-driven, web design–focused video inspired by Sabrina Carpenter’s Short N’ Sweet album release, featured on Wix’s TikTok and Instagram. By planning and producing the content ahead of the release, we successfully capitalized on the anticipated wave of album-related social engagement.
viral content 🍒🪩✨❤️🔥
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Outside of content creation,
I am passionate about staying active
and prioritizing movement. I especially
love Pilates and outdoor walks,
which help keep me energized
and creatively inspired.
I also hold a Florida real estate
license and have spent time exploring
the real estate space, with a particular interest in real estate–focused
social media marketing.
As a creative at heart,
I enjoy crafting, hands-on projects, and exploring website design (I designed
this website entirely on my own!)
I also love spending quality time with
my family and my goldendoodle.
let's chat 💌 💫📞💬
